2017
JAGERMEISTER
Refreshed the visual identity of Jägermeister, one of the world's most iconic spirits. The scope spanned from creating a comprehensive "BrandWorld" to designing print materials, billboards, and magazine features. We even led the art direction for bottle and cocktail photography, infusing a unique style that aligns with the brand's aspiration for a mysterious and elegant persona.Advertising
Brandworld
Photography
Animation
Art Direction
Graphic DesignFacing a slump after years of popularity, Jägermeister needed a well-defined brand strategy. We addressed this by grounding the brand in its roots—the enigmatic allure of the Black Forest and the gritty vibe of Berlin streets. This approach helped us tailor the brand for relevance with Gen Z.
The result was a versatile brand design system that showcases the brand's fearless confidence, impeccable consistency, and, of course, its German coolness. This not only fortified Jägermeister's positioning but also created a strong foundation for content development, experiential marketing, seasonal promotions, and new product launches.OppermanWeiss
Benjamin Bailey
Franklin GomezAgency:
Creative Director:
Designer