SOUL TO STRATEGY
SOUL TO STRATEGY
YOUR BRAND: FROM
YOUR BRAND: FROM
BUILDING THE DNA
BUILDING THE DNA
THE PROCESS
BUILDING THE DNA OF YOUR BRAND:FROM SOUL TO STRATEGY.
I dig into what makes your brand tick—company culture, target audience, and the competition. Then I produce a strategy and vision that elevates your brand. I blend eye-catching visuals and strong messaging to highlight your core values. Finally, I create a unique name and visual identity, complete with an iconic logo and vibrant colors. The goal? An authentic brand that's ready to grow.1. Define
Define the brand, culture, customers, and competition using data. We refine your nearly complete vision, then craft a strategic plan that evolves your brand creatively, aligning with its core values.
2. Analyze
Analyze key data to refine your brand's vision and collaborate on a strategic plan that shapes its future and reinforces its values.
3. Re-Identify
Imagery & essence:
Branding:
Consistency:
I pair impactful imagery with brand world words to capture the brand's essence, for example 'heal' with an image of someone running nude in a field. it captures the soul and adds lifestyle.My method ensures the brand remains adaptable yet rooted in its original vision. How it looks, how it talks and mainly how it interacts with cosumers.Weather is a naming system, color system, design system all embodies the brand's key traits, setting the tone for all future initiatives.
4. Design
crystallize the campaign's visual and verbal identity. This involves crafting a standout Brand ID and Packaging, complete with logo, typography, color scheme, and tone—tailored to resonate with the market and our target audience..
5: Concepts
In this collaborative phase, we brainstorm, sketch, and prototype a variety of creative concepts that sync with the Brand World and campaign goals. We refine these ideas through testing until we land on the most compelling ones.6. Output
I start developing campaign concepts based on the selected concepts from the concepts. With a list of output such as OOH, digital, print, UX, and many more.
7. Social
I craft engaging content that embodies your brand's voice and aesthetic, designed to captivate and grow your audience across all social platforms.
8. POS
At the point of sale or Experiential the designs capture attention and convert interest into action, ensuring every transaction is an extension of the brand experience.
9. Outcome
Our strategies culminate in tangible results, delivering a brand impact that not only meets but exceeds expectations.
